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De Beers Group is an international corporation specialising in the mining, exploitation, and retail of diamonds. Founded in 1888 by Cecil Rhodes, the company now generates revenues of over $6 billion,...

A decade ago, billboards were seen as outdated and a thing of the past with online marketing seemingly taking over. However, the online marketing boom has had the opposite reaction to billboards, maki...

The agriculture market can be tough, sometimes slow-moving, but through our many years of experience in the agri-market, we are helping innovate and drive the industry through brand development and ma...

You are a start-up, you've got investment and you are ready to take on the world... Well, let's just hold that thought for a moment as you will need to develop a brand strategy to give you the best ch...

As a brand development agency, we find that sometimes it can be difficult to understand how important brand development is and that it isn't just about fancy logos and colours. We find all too oft...

Using negative space to your advantage in advertising is not only clever, but can provide a more impactful message and story to the viewer. In this post, we take a look at what exactly negative sp...

So you have made the choice to get a celebrity involved with your brand to boost sales, increase your following and your brand awareness. That's great, but which celebrity are you going to choose ...

I've noticed many start-ups and businesses do not use a strapline for their brand, but I cannot stress how important it is for your brand to have a strapline - no matter what sector you fall in, w...

Viral marketing. Everybody seems to want it, but making a campaign go viral is much harder than you think. It requires out of the box thinking, social engineering, a great understanding of behavio...

  If you're writing regular content for your blog, you will want to make it all worthwhile by optimising your blog posts, articles and content for SEO. Now, you don't need to optimise A...